There are many ways to add value to a brand.
AROHA DAIRY is natural, organic, milk from A1 & A2 cows, produced in New Zealand. High quality ingredients and processes are all powerful brand positioning attributes that add value.
Flavours, textures and packaging require great care to ensure they are competitive as these tend to be hygiene factors. The emotional aspects associated with being “better for me and my loved ones“ is where the greatest value can be added overtime.