Dedicated to delivering milk nutrition safely and sustainably from grass-to-glass.
We are leading dairy collaborators from New Zealand, developing balanced nutritional solutions from the highest quality cow’s milk. Combining advanced science with the nature of New Zealand, we deliver premium, value added milk solutions across the complete circle of life stages.
A trusted partner, International operates a transparent value chain, dedicated to delivering milk nutrition safely and sustainably from grass-to-glass.
OWNING THE SPACE AT THE TOP OF THE DAIRY SECTOR BEFORE OTHERS IS VERY VALUABLE,
ESPECIALLY IF YOU HAVE A TRANSPARENT FULL SUPPLY CHAIN STORY.
GO TO MARKET TIMING
Earliest possible contract packing with CAN Pack and Keytone. Aroha& Infavita English brands.
FOCUS ON VALUE ADDED PRODUCTS
DAIRY PROJECT VIDEO
WHERE WE SIT IN THE MARKET!
There are many ways to add value to a brand.
AROHA DAIRY is natural, organic, milk from A1 & A2 cows, produced in New Zealand. High quality ingredients and processes are all powerful brand positioning attributes that add value.
Flavours, textures and packaging require great care to ensure they are competitive as these tend to be hygiene factors. The emotional aspects associated with being “better for me and my loved ones“ is where the greatest value can be added overtime.
THE ULTIMATE OPPORTUNITY
There is a gap for high quality brands of nutritional products which meet all life stages in a simple, easy to understand and credible way.
Regulatory and health system changes in China and other countries are driving this demand.
This is driven by social awareness and life style changes of the consumers
DECISION MAKING SHORTCUTS FOR BUYERS
Branding is about meaningful differentiation. Things that set you a part from your competitors in a way that potential and current buyers value.
Branding is also about designing and reinforcing decision making shortcuts for buyers and consumers. A unique and trademarked technology ingredient brand can prove to be a powerful marketing tool, especially if your customer scan be convinced to use it in their brands and products.
BRANDING IS ABOUT MEANINGFUL DIFFERENTIATION & DECISION MAKING SHORT-CUTS.
AROHA DAIRY has a technical advantage over other New Zealand OEM/Contract Packers in the ‘vacuum’ blending and packing system. This system and equipment blends powder mixes in a vacuum environment under pharmaceutical processing conditions, resulting in a gentler, more through hand more hygienic mix while effectively locking in the highest nutritional value possible. Use of this system also results in a more soluble product and better mouth feel and superior flavour retention. It is our intention to develop and have trade mark protected a unique technology ingredient brand as part of the brand design process and the overall brand story.
WHICH ONES IN WHICH ORDER?
To be among the highest quality and most respected dairy brand and companies in the world
|Financial Perspective||Contract Pack for cashflow||Build theAroha Green/ Infavitabrand internationally for long term returns||Proactively Manage costs and cashflows||Strategic Partners to enhance capabilities and surety of supply|
|Customer Perspective||Advanced Life Stage NutritionCollaborators from NZ||Aroha Green / Infavita Advanced life stage nutrition from Milk||World Class Execution Standards||Grass to Glass Quality & Supply Surety|
|Internal Perspective||Best in class advanced nutrition technical & production capabilities||Global brand development & control Local adaption and execution||Robust systems and processes||The best of nature combined with the best of science|
|Learning & Growth Perspective||Network of World Class collaborators& advanced nutrition programmes||Systematically improve advanced life stage nutritional range & brand content||Pragmatic use of technology||Manage team & collaborations through programmes & projects|
|Values Perspective||Advanced Dairy Nutritionists Visibly Transparent||Naturally Curious Continuously Improving||Quality Demons||Globally Connected Warmly collaborative|
The complete supply chain will vary by market and channel but the above diagram gives a feel for potential size of the complete value chain for any given market. Some markets may require a slightly longer and some a much shorter version of this. The costs and margins associated with each player in the value chain need to be mapped out and modelled separately from this exercise. Each activity in a supply chain adds a cost and each player a margin. The higher values and margins needed further along the supply chain are to cover many of the value accentuating activities.
These are the harder things to achieve in practice but they make the biggest competitive difference long term. All of the value creating activities need investment in the same way that plant and equipment does if a branded goods company is too succeed long term. These people and process capabilities are driven by the right strategy and culture. To grow any brand or category, you need a steady stream of relevant new news (innovation) and appropriate promotion in the form of sales and marketing.
INTEGRATED SUPPLY CHAINS CREATE MORE SHAREHOLDERS WEALTH
Positioning is important to get right from the outset.
|Powder OEM||Powder and Mass Dairy (non powder) brand||Powder OEM and Premium Health Products Brand||OEM Powder and Premium Brand||Full vertical farmers, OEM dairy and powder, and Premium bran|
|Premiumbrand with full supply chain story and surety|
|Premium brand with some surety|
|Premium products brand|
|Mass product brand||(Don’t go here|
Low shareholder wealth creation —————> High demand and shareholder wealth creation